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Defining Public Relations Free Essay, Term Paper and Book Report

Defining Public Relations The ability to adhere to one worldwide definition of public relations is a challenging and one might say impossible task, and has concerned many public relations specials and scholars alike. They seem to agree that while individuals’ actual definition of public relations might vary in strategy and technique, the end goal is always the same, to influence public opinion favorably for one’s organization. Public Relations in My Own Words Public Relations deals with a broad range of strategies and methods, therefore, it is not easily defined. In my opinion, a good definition of public relations would include to communicate not only an institutions main purpose and mission, but to keep the institution involved in the public opinions reaction to the institutions strategy in doing do. This paper examines several experts’ definitions of public relations to see what the differences are among them while identifying what the constant theme among them is. Edward Bernays Defining Public Relations Edward Bernays defined Public Relations as “information given......

Word Count: 1051
Page Count: 4.2  (250 words a page / double spaced)


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