University of Phoenix MBA 501 David Francom September 17, 2007 Introduction A major challenge of doing business internationally is to adapt effectively to different culture. Such adaptation requires an understanding of cultural diversity, perceptions, stereotypes, and values (Hodgett &Luthans, 2006). Doing business overseas has its challenges as well as it rewards. This paper will analyze some of the challenges and rewards in doing business overseas. I will also discuss some of the major differences and incompatibilities between the United States and Czech cultures as was as comparative advantages and trade barriers that one should be aware of when conducting business overseas. Some of the major differences and incompatibilities between the United States and Czech cultures are; norms, values, beliefs and behavior. These differences will create a business risk for Steve because even though he is of the Czech origin, has friends and family living there, visits several times and speaks the language fluently he does not the full knowledge of how businesses ......

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