Consumer Trust, Social Marketing and Ethics of Welfare Exchange Free Essay, Term Paper and Book Report
The purpose of this paper is to explain welfare exchange in todays business and exchange in markets and society in todays era. People believe that the exchange in consumers and organizations is also called or known as social marketing. The global competition in business success the todays era, and also to raise the economic side and the interaction through the different people in institutions and society.
The corporate scandals that were at Enron, WorldCom, and Global Crossing have changed the relationship in the corporations and consumers. This paper is going too discussed on the economic value and welfare effects in the relationship between consumers and corporations. The importance of business ethics and corporate responsibility has helped the ethics and consumer theory research. To view the points of the consumer one most researched the analysis of systems of exchange between the consumer and organization. The works of Biggart and Delbridge and Choi and Miller have changed the path exchange systems, including economic, social, and cultural exchange systems. The wor......
Word Count: 514
Page Count: 2 (250 words a page / double spaced)
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