INTEGRATED MARKETING COMMUNICATIONS Free Essay, Term Paper and Book Report
Table of Contents
1.Abstract
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..3
2. Introduction
2.1 Advertising
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4
2.2 Advertising appeals
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..4
2.3 Types of advertising appeals
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5
3. Literature review
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6
3.1Types of rational appeals
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..7
3.2 Benefits of appealing rationally
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8
3.3 Limitations in using rational appeal
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8
4. Application of theoretical concept
4.1 Why rational appeal is selected
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...9
5. Appealing to customers
5.1 Why competitive and product popularity
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5.2 How rational appeals are implemented
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5.3How issues were solved
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6. Conclusion...........
Word Count: 2668
Page Count: 10.6 (250 words a page / double spaced)
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