Zoecon Corporation: Insect Growth Regulators Problem Statement: Zoecon Corporation is a Swiss-based producer of pharmaceuticals, agrichemicals, and colors and dyes. They sell animal heath products, insecticides for households, pest control chemicals for farm animals, and products and chemical compounds to firms engaged in marketing pest control to the consumer market. The Zoecon executives are having a conflict of interests of how to market Strike ROACH ENDER. A test market was set up over a six month, four city market and the executives later met to discuss the results of the test. After analyzing the results, the executives came up with three different options in which to market the Strike ROACH ENDER. They were: to expand distribution of Strike ROACH ENDER to the 19 cities where Strike FLEA ENDER was being sold, direct Zoecons resources to PCOs, and pursue selling its hydroprene to third parties for use in their products. Situational Analysis: The strengths and weaknesses of Zoecon and the options they were given are listed below: Strengths and Weaknesses Consumers......

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