GLOBAL TOOTHBRUSH Executive Summary - The $5 billion worldwide physical oral care markets consist of both manual and power toothbrushes. - With its Oral-B products, Gillette Company is the worldwide leader in both manual and power toothbrush segments. - $775 Million dollars is the total annual consumer spending on toothbrushes in 2002. - Total growth of toothbrush sales for the period from 1996 to 2000 was 28.5%. - Driving the segment have been premium toothbrushes priced at $2.99 and up. Regional Summary AMERICAS Players Procter & Gamble Colgate-Palmolive Pfizer The Gillette Company GlaxoSmithKline Church & Dwight Johnson & Johnson Types of Toothbrushes Manual Manual Ultra Sonic Battery Operated Battery Operated Ultra Sonic No Battery Operated Ultra Violet Marketing (example offers from different retail stores) Manual Single Soft Brush Toothbrush w reusable travel case @ $2.99. Value Pack 2 x Oral-B indicator @ $5.19. G.U.M. value toothbrush @ $1.16 Childrens too......

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