A John Deere Legacy Introduction When assessing the real bottom-line success of this famous company, the obvious conclusion is that without the foundation of strong, basic values, any success would have been fleeting and it would never have endured. John Deeres amazing longevity and prosperity can be largely attributed to quality, innovation, integrity and commitment (Genuine Value, Table of contents). One of the country's most recognized corporate symbols, the leaping deer trademark, has been synonymous with quality John Deere products for more than 120 years. The famous trademark has changed eight times over its history. Time has shown where the company headed and it is symbolic of John Deere's determination to stay focused on being the premier company in its industries worldwide. The company has grown dramatically since the days of the plow. A new trademark was introduced when it was needed to reflect the company's expansion, while providing uniformity for its growing product line (Deere.com, trademark page). John Deere was the true American. He saw what could be created......

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