Roland Barthes essay of the Rhetoric of the Image (2:32) in Image-music-text is a detailed semiotic analysis of a Panzani advertisement. In consideration to this analysis I intend to investigate the signs messages and their meanings behind a specifically chosen advertising campaign. For this essay I will analyse Doves Campaign for Real Beauty a classic example of female gender identity in contemporary British culture and how the women featured in this campaign are represented. Barthes essay will act as the main inspiration of my analysis and will form the basic structure of my argument. Additional sources I intend to aid my investigation, include Gillian Roses essay, Visual Methodologies which diagrammatically highlights a model of visual analysis. Identifying the denotations of the image and then studying the connotations will be my priority for this essay, although I plan to step into the realms of ideologies and mythologies through my investigation of the Dove campaign in the hope to reveal the message behind the image. Semiotics is the study of......

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