Introduction Industrial organization is composed of four market structures: monopoly, oligopoly, monopolistic competition and perfect competition. In a monopoly, there is one dominant seller in the market Monopoly is prompted by the power to control a critical input in the production process. This market structure is characterized, and is protected by barriers to entry. Oligopoly is a market structure composed of few companies. There are economic factors that resulted to a market that is limited number of sellers. This particular market structure is protected from competition by barrier to entry. Perfect competition is a market structure where several buyers and sellers trading a homogeneous good in ideal market. There is free entry and exit which ensures that there will be no economic profits earned in the long run. Monopolistic competition is similar to perfect combination with the exception of producing differentiated goods. This paper presents companies belonging from the four market structures. The main focused will be the pricing and non-pricing strategies used by the ......

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