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Toyota Case Study Free Essay, Term Paper and Book Report

History, Development and Growth: Toyoda Sakichi enjoyed a successful career in the textile industry but he was always intrigued with the idea of building automobiles. In 1930, Sakichi sold his textile patent rights for the sum of 1 million yen and convinced his son, Toyoda Kiichiro, to explore the idea of manufacturing automobiles in Japan. In 1933, Kiichiro was granted permission by the Japanese Government to begin manufacturing automobiles. After studying American-made vehicles Kiichiro developed the Type-A engine in 1934, the first car and truck in 1935, and the second car in 1936. In 1937 Kiichiro secured outside investors and Toyota Motor Company (TMC) was incorporated. During World War II the Japanese Government demanded that TMC specialize in the production of military vehicles. Once the war ended TMC moved to reestablish itself as a manufacturer of automobiles. In 1943 Ohno Taiichi joined TMC and embarked on the relentless pursuit of studying and improving the way US-automakers built their cars. At that time the US-mass production line was the accepted method......

Word Count: 2773
Page Count: 11  (250 words a page / double spaced)


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