Concept Application of Concept in the Scenario Reference to Concept in Reading Strategic management process The management in Harrison-Keyes made a good strategic decision regarding E-publication. Decreasing profits due to competition, mega discount policies, and increasing trend of E-publication , force company to think what we are and decide what we intend to be and launch a new project of E-publication to achieve those goals. Management analyzes the situation, formulate the strategy, and about to implement the strategy. Company is trying to integrate between efforts and resources that are committed to common goals through strategic management. Strategic management process is applied to identify and prioritize projects aligned to an organization strategic plan (Gray Larson, 2005 p. 10). Strategic management is the process of assessing what we are and deciding and implementing what we intend to be and how we are going to get there. Strategy describes how an organization intends to compete with the resources available in the exist......

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