Critical Examination of Market Research for a Proposed Project Free Essay, Term Paper and Book Report
1.Introduction This document is a commentary that critically examines the research proposal for investigating the impact of marketing activity in the recruitment of students from the Republic of Ireland to the University of . This commentary looks at the rationale for carrying out the research and how the research methodology was derived. Before embarking on any research project Zikmund (2000) suggests that a cost-benefit analysis be undertaken. Questions that should be asked include: a) Will the pay off or rate of return be worth the investment? b) Will the information gained by research improve the quality of the decision to an extent sufficient to warrant the expenditure? c) Is the proposed research expenditure the best use of available funds? The cost in this scenario for research is £2,000 plus researcher's time. If the research identifies ways of attracting more students to the University then this should generate more than sufficient funds to justify this expenditure as well as ensuring that the substantial sums invested in normal activity does produce some benefit.
2.D......
Word Count: 3250
Page Count: 13 (250 words a page / double spaced)
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