Gap Analysis: Intersect Investments Intersect Investment Services is a company in the financial services industry that until recently, has always been a top three competitor. However, the September 11, 2001 terrorist attacks brought devastation to Americans and to our economy. With this, the financial services industry has been in a constant state of flux leaving many companies to either struggle to stay afloat or fold. Intersect Investment Services decided that they needed to make a drastic and strategic shift in order to survive the spiraling economy. With this, they identified a new vision to help make a revolutionary change and hired a new Executive Vice President of Marketing and Sales to do the job. To be sure they are on the right track, Intersect Investments must correctly analyze their issues, solve the problems they find through the nine step model and identify the obvious end state vision and goals. Situation Analysis Issue and Opportunity Identification Frank Jeffers, Intersects CEO, has successfully led the company for twenty-five years in restructuring, reo......

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