Hero Hondas E-supply Chain Management Free Essay, Term Paper and Book Report
1.History of Hero Honda Motors Ltd.
The joint venture between India's Hero Group and Honda Motor Company, Japan has not only created the world's single largest two wheeler company but also one of the most successful joint ventures worldwide.
During the 80s, Hero Honda became the first company in India to prove that it was possible to drive a vehicle without polluting the roads. The company introduced new generation motorcycles that set industry benchmarks for fuel thrift and low emission. A legendary 'Fill it - Shut it - Forget it' campaign captured the imagination of commuters across India , and Hero Honda sold millions of bikes purely on the commitment of increased mileage.
Over 19 million Hero Honda two wheelers tread Indian roads today. Hero Honda has consistently grown at double digits since inception; and today, every second motorcycle sold in the country is a Hero Honda. Every 30 seconds, someone in India buys Hero Honda's top -selling motorcycle - Splendor. This festive season, the company sold half a million two wheelers in a single month-a feat unparalleled in global ......
Word Count: 3973
Page Count: 15.8 (250 words a page / double spaced)
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