Automotive Industry and E-Business - A Comparison Free Essay, Term Paper and Book Report
Chevrolet, Ford, and Toyota are three successful manufacturers of automobiles. In some instances, these three manufacturers are similar; such as all having web sites that allow the world to view their vehicles at any time of day or night. The overall layout and appearance of each of these three manufacturers web sites is where the differences occur. This essay will discuss in depth the web site appearance, the ease of access on each web site, the supply chain for Chevrolet, Ford, and Toyota web sites, and how they differ from the brick and mortar stores. It will also discuss how the marketing tools differ between Chevrolet, Ford, and Toyota, and finally, the differences between Chevrolets, Fords, and Toyotas legal, ethical, and regulatory issues are discussed in detail. All of these aspects cause differentiation between Chevrolet, Ford, and Toyota. The reasons found in the essay below are what set these three vehicle manufacturers apart from their competitors, as well as one another.
Web site Appearance
Chevrolet
The Chevrolet name is one of the most recognizable au......
Word Count: 5066
Page Count: 20.2 (250 words a page / double spaced)
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