Media Comparison Paper As time moves on and as technology progresses, traditional real-world advertising and publicity is not enough for a company to do in order to get ahead and keep the company branded as a household name and advertise their products. With the introduction of the internet, a whole new market niche has risen that needs to be catered to. That market niche is the virtual customer. The virtual customer is a lot different in terms of their wants, needs, and buying impulses. So for a company to keep their name branded as a household name, and to keep their products publicized to all customers in the market place, they have to be able to market and publicize their name and products to both the real-world and virtual customers in the market place. The company I chose to compare and contrast their marketing online versus the print media is Hewlett-Packard. In the remainder of this paper I will take the time to describe my opinion of their strategies they have in place for both the traditional real-world customers and the virtual customers that exist in the mar......

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