Corporate social responsibility Free Essay, Term Paper and Book Report
Creating demand
Corporate social responsibility can be much more than charity. An innovative way to contribute socially is for firms to spend in towns and villages, and to buy products from millions of artisans who are at the bottom of the economic pyramid. Much has been discussed about the Fortune at the Bottom of the Pyramid (Author: C. K. Prahalad), which calls for corporations to design products/services for the enormous population at the bottom of the pyramid. The basic assumption is that this population segment has some disposable income and firms can still make profits on large volume. Why not consider creating wealth at the bottom of the pyramid, which can increase disposable income and buying power? For example, firms can give artisans' products as corporate gifts or use them for interior decoration, which may have socially more redeemable value than current methods. If there are quality issues, then corporations can use their resources to increase quality awareness among artisans. Unfortunately, the above roles to create demand and improve quality rest on the governme......
Word Count: 839
Page Count: 3.3 (250 words a page / double spaced)
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