Acquisition of Apple Rush Success or Burden? Apple Rush just recently announced that it became a fully-disclosed public trading company. Apple Rush Company, Inc is a producer and marketer of organic 100% juice beverages with nearly 40 distributors throughout the U.S., and in foreign markets, that sell the line to retailers. Focusing on organic foods category, 97% growth in the last five years, the lightly carbonated Organic Apple Rush bottle line currently has six highly regarded flavors in bottles (RushNet, Inc. Announces, 2007, p.1). "This is an excellent acquisition for Apple Rush, allowing the company to strengthen the sales and distribution growth of the Apple Rush product line through its ownership of Garden Beverage, with the cooperation and marketing support of RushNet. Furthermore, RushNet will still benefit tremendously from this arrangement as they are the single largest shareholder of Apple Rush. I strongly believe this is a win-win situation for everyone," (RushNet, Inc. Announces, 2007, p.1). RushNet, Inc. invests in development. The Company plans to a......

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