Sainsburys Investment Potential Free Essay, Term Paper and Book Report
1.0: Scenario
Sainsburys was among the most respect names in the UK retail industry, holding the position of the market leader in the supermarket sector. In 1995 this title was take by Tescos, and by 2003 Sainsburys was pushed down to third by ASDA.
2004 saw the CEO Justin King begin a recovery program that promised to put an end to the amount of shoppers being lost by the company. This recovery has boasted profits and regained some of the lost market share.
This report aims to describe the current and future position of the supermarket industry as well as how Sainsburys is performing in relation to the industry. From the information gathered, a recommendation will be made as whether to invest in Sainsburys or not.
2.0: UK Food Retailing Industry
In the UK Food Retailing Industry, there are four main companies that dominate the market. These companies are: Tesco Sainsburys ASDA and Morrsons. Put together, these four companies cover 56.4% of the market. Figure 1 below, shows how the UK Food Retailing Industry is divided, for Food Sales, excluding other activi......
Word Count: 3198
Page Count: 12.7 (250 words a page / double spaced)
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