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Harrison - Keyes Problem Solution Free Essay, Term Paper and Book Report

Harrison - Keyes Problem Solution Problem Solution: Harrison-Keyes Inc. Harrison Keyes Incorporated a global publishing company has been able to shift the company focus to meet demands over more than the past one hundred years. The company’s current shift to e publishing is threatening to do more harm that good. The newly hired CEO Meg McGill plans on using e publishing to update the company’s strategy. Meg and her executive team have failed to outline how to implement the new strategy. Harrison Keyes has experienced a decline in sales that led the company to make a decision to implement strategic change that has alienated some of the authors who have been with the company for years. This means that the company runs the risk of potential ethical dilemmas and lawsuits. Harrison Keyes is not in a position to enter into legal battles. Harrison Keyes needs to focus on the implementation of e publishing. This paper will identify alternative solutions that have been discovered through the benchmarking process. Harrison Keyes can use the benchmarking process to identify how import......

Word Count: 4598
Page Count: 18.3  (250 words a page / double spaced)


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