Subaru Americas Target Marketing Free Essay, Term Paper and Book Report
Subaru Americas Target Marketing
Advertising in America has changed through the years as the importance of targeting specific multicultural groups for different products has been realized. Companies now seek help from many different advertising agencies that are experts in specific ethnic, cultural, gender, generation, and many other aspects. The agencies often hit more than one of these aspects in order to create an advertisement that will effectively reach the intended demographic targets. The purpose of this essay is to show that Subaru is using many forms of media to target Asian youth in America. Subaru has over many years targeted predominately Asian Youth in their many forms of advertising of their sporty Subaru imprezza WRX STi. This is a valuable tool used to build a following which leads to name recognition. These are two very important goals of this type of advertising. I choose this company because they use a form of cultural targeting that some of my good Asian friends and I have experienced first hand. The purpose is to show that the Subaru effectively uses aspec......
Word Count: 1484
Page Count: 5.9 (250 words a page / double spaced)
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