Advertising Plan for Smart Fortwo Free Essay, Term Paper and Book Report
I. Situational Analysis
A. History of brands advertising
The Smart Fortwo is relatively popular in various countries such as: Japan, Canada, Australia, and Europe. The Smart Fortwo is predominantly sold and distributed through Mercedes-Benz dealerships due to the vehicle being a bi-product of the bi-partisanship of Swatch and Mercedes-Benz. In March 2007, a reservation program was launched by smart USA. This program allowed interested parties to place a $99 refundable deposit on the new Fortwo in preparation for the product's launch. Since the product's launch, sales have surpassed production and the reservation program continues as a "wait list" program. Smart has really dedicated themselves to online advertisements, movie promotions, and self-promotion at Mercedes-Benz affiliate dealerships. Smart also relies on positive word-of-mouth from pleased consumers.
B. Competitions advertising
The primary competitor to the 2008 Smart Fortwo is the MINI-Cooper sold by BMW. The MINI was an instant hit with buyers in Britain and most other markets when it was launched over th......
Word Count: 1953
Page Count: 7.8 (250 words a page / double spaced)
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