The intent of this paper is to perform an analysis on the key macroeconomic variables that affect The Arizona Republic daily paper, that is pricing and unemployment. There are three factors that have principal roles in deciding the constraints, opportunities, and threats that any company will face. The remote environment is the first factor which consists of factors that originate beyond any company's operating situation such as technological and/or economic factors. The industry environment is the second factor that influences company's prospects originating in the environment of its industry like competitor rivalry and the bargaining power of buyers and suppliers. The third and final factor is the operating environment which consists of factors that influence a company's competitive situation which includes factors such as competitive position, suppliers, clientele, and creditors. These three sets of factors provide the challenges that a particular company faces in its daily operations. Everyday readers pick up a copy of The Arizona Republic newspaper and give no thoug......

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