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Intersect Investments GAP Analysis Free Essay, Term Paper and Book Report

The opportunity to make and save money is abundantly clear to many businesses. Furthermore, in today’s world, this increasingly means adopting more efficient ways of completing the day to day tasks related to a company’s mission. Intersect Investments Services (IIS) offers a service that has an especially important role in enabling businesses to become stronger by increasing business creditability. Frank Jeffers, IIS CEO, has decided to take a deliberate and planned approach to provide a broad set of products and services to build multiple long term relationships with current and future potential customers referred to as the “customer intimacy” model. This customer intimacy model will provide IIS with an opportunity to significantly increase sales goals and ultimately improve performance. IIS’s brand image will improve as well, which will result in an increase in Wall Street’s trust. Implementing Frank Jeffers’s customer intimacy model will require Intersect Investments Services employees to adopt Frank’s view of IIS’s future they must regard as essential. Although this tr......

Word Count: 2024
Page Count: 8  (250 words a page / double spaced)


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