As General Manager of Dick Clark Corporate Productions East, Ron led the Strategy, Creative, and Production of the entire BMW Z3 Roadster Launch and its tie-in with the James Bond movie GoldenEye. Considered to be the most successful marketing effort of the entire year, the campaign won the 1995 Promotion Marketing Associations Super Reggie Award. The campaign included Public Relations, Events, Radio, Direct Mail, Cinema Advertising, Product Placement, Entertainment Marketing, and various other elements. The Z3 Launch is now a multi-media Harvard Business School Case Study taught in over 20 top colleges and universities. The Marketing Overview/Objectives: BMW was launching the new BMW Z3 roadster their first true two-seater in over 40 years, and their first car to be built in South Carolina. Close on their heels was the Porsche Boxster and Mercedes-Benz SLK. BMW need to carve out the Z3s identity ahead of these formidable competitors, but had to do it in a very efficient manner. The Campaign: BMW hired Dick Clark Corporate Productions to manage their relationship w......

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