Marketing Mix Paper Free Essay, Term Paper and Book Report
Introduction
When planning to introduce a new product or service to the consumer market, a marketing team must research and analyze potential target markets and his or her wants and needs. A variety of possible ways to satisfy consumers exist, however, the marketing teams is responsible for figure out just how to do so. A product or service can offer many different features and values therefore, customer service levels may need to be adjusted from time to time. Price points can be changed as well as advertising, brand name, and packaging ideas in order to further meet the needs of the consumer. With so many possible variables involved, the use of the product marketing mix is helpful to reduce these variables to four basic ones. They are product, place, promotion and price. This paper will discuss each element of the marketing mix as well as providing a real world example from a selected organization that successfully implements each element.
Product
The first element of the marketing mix is the product. “The product area is concerned with developing the right product for the ......
Word Count: 1426
Page Count: 5.7 (250 words a page / double spaced)
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