Southwest Airline Case Study Free Essay, Term Paper and Book Report
History
Southwest Airlines has been a model of admiration for the airline industry and businesses from around the world combined. Southwest Airlines is a rag to riches story that has had to fight for everything it has become. Before Southwest was able to take on its first passengers, they had to fight competitors in the court system for nearly three and a half years.
In 1966, Fortune Magazine states, âA San Antonio lawyer, Herb Kelleher, founded Southwest with one of his clients (now a Board member) over drinks at a local bar.â Southwest was started in a bar on a cocktail napkin. Fortune Magazine quoted Mr. Kelleher, âit was at the St. Anthonyâs Club in San Antonio, Texas that Rollin King came to me with the idea of starting a low-fare airline in Texas.â
Southwest did not make its maiden voyage until 1971 â from a napkin to the airways with their runway in the Court system. When Texas Aeronautics Commission authorized Southwest to fly, their competitors grounded them within the Court system with continuous litigation for three and a half years. The......
Word Count: 11767
Page Count: 47 (250 words a page / double spaced)
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