SWOT analysis for Build A Bear Free Essay, Term Paper and Book Report
The company chosen for the Quasi-Marketing Strategy: Marketing 370 Marketing Fundamentals Final Project is Build-A-Bear Workshop® and trades in the New York Stock Exchange under the symbols BBW. It is a specialty retailer of stuffed animals, in addition to accessories such as clothing and shoes which complements their primary product line. Build a Bear Workshop, Inc. offers a selection of merchandise and a variety of animals that customers can choose to be stuffed. There are between 30 to 35 types of animals in this product line that vary from teddy bears, bunnies, dogs, kitties and so forth, with a price range of $10-$25. They also offer a service called the Build-A-Party® program, in which the customers can choose to make the occasion of creating a stuffed animal to their own specifications, into a social event.
Build-A-Bear Workshop, Inc. was founded by Maxine Clark and debuted in Saint Louis Galleria in October 1997. As of July 12, 2006 in the United States, the company has 240 stores in 43 states under operation, as well as stores in Canada. On an international scale, Bui......
Word Count: 1450
Page Count: 5.8 (250 words a page / double spaced)
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