Introduction JetBlue is an American low-cost airline owned by the JetBlue Airways Corporation. The companys headquarters is located in the Queens borough of New York City (About Us, 2004). Its home airport is located at John F. Kennedy International Airport. The airline mainly serves destinations in the United States, along with flights to the Caribbean, the Bahamas, Bermuda, and Mexico (About Us, 2004). In addition JetBlue advertises for different target groups and has changed their website to accommodate the changing consumers needs. Since there is a large market for airline travel, there are many different competitors in the travel industry and JetBlue has strived to stay on top with different sales and advertising approaches (Jarvis, 2005). E-Commerce and the Decision Making Process History CEO David Neeleman founded the company in February of 1999, under the name "NewAir". Several of JetBlue's executives, including Neeleman, are former Southwest Airlines employees (Jarvis, 2005). JetBlue started by following Southwest's approach of offering low-cost tra......

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