Barnes & Noble Table of Contents 1. Executive Summary 2. Introduction 3. Mission Strategy 4. Improvements 5. Employment 6. Investment 7. Future 8. Bibliography of Sources 9. Group Activity Log 10. Horizontal Analysis 11. Vertical Analysis 12. Stock Price 13. Balance Sheet 14. Liquidity and Solvency 15. Profitability and Market Prospects 16. Benchmarking 1. Executive Summary Barnes & Noble is a superstore that sells books, music, DVDs, magazines and other merchandise. Barnes & Noble is the No. 1 retailer in customer satisfaction for the third year in a row according to the latest American Customer Satisfaction Index (Milliot, 2002).They have expanded to include a store website barnes&noble.com, which is seen by millions of customers worldwide on a daily bases. The customer comes first and Barnes & Noble work to appease the customers with online help, in-store help and a leisurely environment in which to shop and navigate. Barnes & Nobles basic strategy is simple. They wish to become a community favorite by taking part in local festivities. They......

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