Introduction Tiffany and Co. is an exclusive business that deals with the manufacturing and distribution of high end accessories. Tiffany and Co. was established in 1837 by Charles Louis Tiffany. The headquarters is located on 727 5th Ave. in New York, New York. Since 1837, Tiffany and Co. has adapted and expanded to suit the consumers on going and ever changing demands. There are now 150 different store locations world wide, offering an international website, where products can be purchased and information obtained in different languages (Margherita, 2003). Products can be obtained through the website and customer services that are offered when purchasing a product through this company. In addition Tiffany and Co. advertises for different target groups and has changed their website to accommodate many different cultures. Since there is a large market for accessory retail, there are many different levels of competitors in the jewelry market and Tiffany and Co. has strived to stay on top with different sales and advertising approaches. E-Commerce and The Decision Making Pro......

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