Compare Marketing Strategies of two manufacturing companies (Toyota and Holden) Free Essay, Term Paper and Book Report
Executive Summary
The saying "Win on Sunday, sell on Monday" is true because it helps build credibility. But branding is more than seconds on a stopwatch or figures on a dyno. The essence of great marketing is in anticipating and satisfying needs, capturing imaginations, winning hearts and building trust, one customer at a time. You will see as you read in this report that how the two giants of the Australian car industry go about their businesses. A good product isn't enough. You need to know:
What motivates your market?
Never assume you know.
Always ask questions.
Listen and learn about their needs, expectations and behaviors.
Take the information to heart. It's critical to your success.
Don't market by accident, have a plan.
The automotive industry is growing with no end in sight. Your company will grow if you continually demonstrate to your market that you understand their needs and don't just meet them, you exceed them.
INTRODUCTION
The quality of most cars is good these days. This means the c......
Word Count: 3746
Page Count: 14.9 (250 words a page / double spaced)
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