What is Marketing? Free Essay, Term Paper and Book Report
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Marketing is everything you do to place your product or service in the hands of potential customers. It includes diverse disciplines like sales, public relations, pricing, packaging, and distribution.
Two major factors of marketing are the recruitment of new customers (acquisition) and the retention and expansion of relationships with existing customers (base management). However, in marketing there are 4 Ps to consider and they consists of the product, price, place and promotion and they must also reflect the wants and desires of the consumer. With that said there are two levels of marketing and they are strategic and operational.
Strategic Marketing attempts to determine how an organization competes against its competitors in a market place. In particular, it aims at generating a competitive advantage relative to its competitors.
Operational Marketing executes marketing fun......
Word Count: 574
Page Count: 2.2 (250 words a page / double spaced)
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