Every day in our lives we are surrounded by advertisements. Even if we don't read a paper, watch television or walk around with our eyes closed, we will find it impossible to avoid some form of publicity, whether it might be the latest offer at the local supermarket or some adverts on the television. Yet one is often not aware of the impact advertisement has on the individual. I myself experienced the power of public advertisement, when in 1989 so many East Germans (I myself not excluded) were happy at last because they could buy and try what they had so long seen advertised on Western television. What was it that made all these people spent their newly changed money on goods they had not needed for the last 40 years? The primary function of advertisement, we know, is to introduce a wide range of consumer goods to the public and thereby support the free-market economy. But that is clearly not its only role. Advertisements also assume certain characteristics which are less directly connected to selling. Advertisers try to manipulate people into buying a way of life as well as good......

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