Environmental Analysis - Starbucks Free Essay, Term Paper and Book Report
Running head: ENVIRONMENTAL ANALYSIS
Environmental Analysis Starbucks
University of Phoenix
MBA 501: Forces Influencing Business in the 21st Century
5/14/08
David Mozinski
Introduction
Starbucks is a dominant multinational coffeehouse chain based in the United States. This company is the largest coffeehouse in the world, with 8,505 company-owned and 6,506 licensed stores in over 40 countries, making a total of 15,011 stores worldwide. Starbucks sells drip brewed coffee, espresso drinks, other hot and cold drinks, snacks and items such as mugs and coffee beans. Through its Starbucks Entertainment division and Hear Music brand the company has ventured beyond refreshments into books, music and film. They also have ice cream and coffee sold at grocery stores.
External Environment
The external environment of the coffee industry has dramatically changed for other companies in this market because of the strategy that Starbucks has used when they started to grow and expand. This strategy included competitive advantage by product differentiation ......
Word Count: 1549
Page Count: 6.1 (250 words a page / double spaced)
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