Snapple Case Analysis Free Essay, Term Paper and Book Report
Introduction
In 1972, Leonard Marsh, Hyman Golden, and Arnold Greenberg created the Snapple brand under the name The Unadulterated Food Corporation. Initially apple soda was the single product offered, but soon other drinks were introduced and the name was changed to The Snapple Beverage Corporation. In 1987, the iced tea flavor was introduced and a year later the company expanded distribution into New England and California with the help of appearances on The Howard Stern Show. Wendy the Snapple Lady was also introduced to the advertising team as a straight-talking, average, American spokesperson. Both endorsers were wildly popular, and after sales reached into the tens of millions and started quadrupling every year, the original founders sold the company to a Boston investment firm at which point it was taken public.
In 1994, the Snapple Corporation was sold to Quaker Oats for $1.7 billion. Quaker Oats made the decision to fire both Howard Stern and Wendy the Snapple Lady upon acquisition of the company. The bad publicity of losing the face of Snapple led to public disapproval ......
Word Count: 3551
Page Count: 14.2 (250 words a page / double spaced)
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