Analyze the case and identify the major managerial issue and key decision made by the entrepreneurs. Currently, Thai spa products and services are very popular and rapidly growing, in both local and foreign countries. Due to the ancient method of healing and warm hospitality, Asia has the potential to become a new spa destination, which definitely Thailand is on the top list. For this reason, it has brought so many new players into the industry. Even though there are a lot of opportunities exist for new entrepreneurs to capture and exploit, it is difficult to make the brand established in the customers mind and become their decisions choice in this globalization market place. Among all, HARNN & THANN is one of the successful start-up that established by Mr. Wuthichai backed in the year of 1999. The company is currently one of the world famous brand initiated by Thai which producing and distributing skincare, spa, and accessories products in over twenty countries around the world. As a matter of facts that success does not realize over the night, the start up company li......

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