Marketing Assignment (Kudler Fine Foods) Free Essay, Term Paper and Book Report
Kudler Fine Foods is expanding its business of providing specialty foods in the San Diego metropolitan area to include catering services. We can assess by Kudlers marketing research and learning Kudlers marketing mix, product availability, competitive pricing for the catering service and the effects of Kudler contracting with local growers of organic produce. Kudler is continuing to expand their business to achieve goals of meeting the customers needs and also becoming more successful as an organization. Kudler has the ability to expand their services to include catering by using marketing resources and making appropriate business adjustments to expand and grow. The first step in achieving this result is building a solid foundation and identifying the marketing mix.
Marketing research can be defined as the collection and analysis of information to assist in the decision making process (Kerin, Hartley, Berkowitz, Rudelius, 2006) As identified on the Kudler website, further marketing research is needed to determine a defined action. The surveys posted were not able t......
Word Count: 1883
Page Count: 7.5 (250 words a page / double spaced)
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