Decision Making Strategies for Coffee Time Free Essay, Term Paper and Book Report
Decision Making Strategies for Coffee Time
Coffee Time is a global coffee retailer looking to expand into Southeast Asia. Prior to any business opening they must conduct market research and complete their business strategy. For the Business Development Manager in this simulation she has to research to learn more about Indias marketability for the coffee industry and the sustainability of this type of project. Within Coffee Time the need for strategic planning would validate profitability and the growth of the coffee industry within India. To start the market research in India the team must consider employing SMART (smart, measurable, attainable, realistic and timely) tactics that will support and establish Coffee Time as a corporate trailblazer. Hence, leadership can use this approach to define the problems (or potential issues and opportunity), so that they will be able to structure themselves for the challenges that will arise and strive to meet the goals of the desired end state (also see appendix 1).
The leadership of Coffee Time has reviewed the demographics and ......
Word Count: 1386
Page Count: 5.5 (250 words a page / double spaced)
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