HERO HONDA MOTORS LTD. INTRODUCTION Till mid 90s it was the scooter which dominated the two wheeler segment, but credit of motorcycles dominating the two wheeler segment was possible because of Hero Honda Motor Ltd. This case talks about how Hero Honda motors had changed the trend and today we rarely find any scooters on our Indian roads. The case discusses what were the strategies which Hero Honda motors had followed? Which path did they follow to become the market leaders? And not only this, but how the joint venture between the HERO GROUP and HONDA became a great success story in the history of two wheeler segment in India. BACKGROUND Hero Honda motors limited, based in Delhi, India, is the worlds largest manufacturer of motorcycles. Hero Honda is a joint venture that began in 1984 between the Hero Group of India and Hondo of Japan. It has been the worlds biggest manufacturer of 2-wheeled motorized vehicles since 2001, when it produced 1.3 million motorbikes in a single year. Hero is the brand name used by Munjal brothers in the year 1956 with the flagship comp......

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