Consumer Behavior Free Essay, Term Paper and Book Report
Consumer behavior is definined in a variety of ways such as the dynamic interaction of affect and cognition, behavior and environmental events by which human beings conduct the exchange aspects of their lives. by the American Marketing Association. (2008). In a simpler form, consumer behavior can be explained as the actions of consumers and the different approaches a person may take to decide what to buy and the decision making process. The decision making process can be effected by an assortment of factors all relevant to a person or persons perspective. Determining that behavior can be complex and marketers need to use research techniques to understand the consumer. Understanding the pre-purchase issues, purchase issues and post purchase issues from a marketing perspective raises many questions and is an in-depth process. The basic marketing concept holds that firms exist to satisfy consumers needs. (2004, Solomon). Once that basic concept is understood, an organization can focus on key components to achieve a competitive advantage. Marketing strategies are used to......
Word Count: 1195
Page Count: 4.7 (250 words a page / double spaced)
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