Country Risk and Strategic Planning Analysis Free Essay, Term Paper and Book Report
Country Risk and Strategic Planning Analysis
The authors invented a new BMW called the Echo or the E-1. The E-1 was invented to attract the buyers that want to own or lease a BMW that is gas sufficient, environment friendly and affordable. The E-1 is a compact vehicle that will meet many needs for consumers. An analysis of country risk and strategic planning will be assessed. The authors want to be proactive about the all risks and have a plan in the event that something happens. A description of how the risks will be managed will also be discussed. In conclusion a summation of the strategic planning process will be given.
There are different types of risks that a foreign company should keep in mind and preview in order to prepare for the introduction of the new product. In this case, although BMW does have an official importer representative in the US called BMW of America, LLC, this multinational company has to examine and decide political, legal and regulatory risks when importing a new car model to be sold in the US.
Political Risk: this refers to the......
Word Count: 2598
Page Count: 10.3 (250 words a page / double spaced)
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