The Theory of Planned Behaviour was developed by Ajzen in 1985 and derived from the theory of reasoned action developed by Icek Ajzen and Martin Fishbein in 1975; it is a theory about linking attitude and behaviour. The word attitude is derived from the Latin aptus, meaning fit and ready for action. This ancient meaning refers to something that is directly observable, such as a boxer in a boxing ring. However today, attitude researchers view attitude as a construct that, although not directly observable, precedes behaviour and guides or choices and decisions. It suggests that predicting behaviour from an attitude is improved if people believe that they have control over that behaviour (Hogg & Vaughn, p150 & p162). It has often been thought that attitude can predict what a person will do but maybe if a persons attitude can be changed it may be possible to change their behaviour. This theory is one of the most predictive persuasion theories and is used in numerous studies in a range of different fields such as advertising, campaigning, healthcare and consumption prediction T......

Word Count: 1824
Page Count: 7.2 (250 words a page / double spaced)

View This Essay Now $19.99 (or $12.99 for membership)

What is Your Time Worth? Get INSTANT UNLIMITED ACCESS to this paper
and 15,000 other essays and term papers!

Search for other Theory of planned behaviour essays, term papers and book reports.

Other Free Essays, Term Papers and Book Reports:

Folic Acid Deficiency Anemia free book report
Critical Observation on Pregnancy Nesting Behavior free essay paper
Speaking Foreign Languages free term paper
Anthem by Ayn Rand free book report
A Difference in Earnings: A Report Analyzing Gender Equality in Pay free book report
torn society - sexual predation free essay paper
A Knight Without Armor - Character Analysis of Mel McGinnis in What We Talk About When We Talk About Love by Raymond Carver free term paper
Hobbes and Locke: The State, Human Nature, and the Social Contract free book report
Jury Duty free essay paper
Country Risk and Strategic Planning Analysis free book report
Language: The Vehicle for Change free term paper
Rocking Horse Winner free book report
Consumer Behavior free term paper
Race and Your Community free book report
Action Research free term paper
Designing secure systems free book report
Anthrax free book report
Muawiyas claim to caliphate was due to his lust for power, status and personal gain. Discuss. free term paper
Can Safta lead to a South Asian economic union free essay paper
VALUE BASED EDUCATION free book report

We have the best book reports, essays and term papers on Theory of planned behaviour. For the cost of a pizza and some beer let us help you make your job of writing your paper easier. It's that simple.

Dear Free Essays:

Thanks for helping me with my term paper!
With so many essays and term papers on your service, I got a few ideas from mixing and matching and managed to write a great paper in 1/10 the time. My teacher thought so too because I got an A grade. Thank you so much!

Julia B.
Denver, Colorado

I'm very pleased with the quality of your term papers and essays. For all the time and worrying your service saved me from, it was well worth the $12.99.

Brandon W.
Columbus, Ohio

I totally waited to the last minute to work on my term paper and really started to freak. But your site totally came to my rescue and helped me out of a bind. I scored an 94 and was very pleased. Thank you!

Greg F.
UC San Diego

PRIVACY | TERMS & CONDITIONS | MEMBER LOGIN | CUSTOMER SUPPORT