Marketing for McBride Financial Free Essay, Term Paper and Book Report
McBride Financial Services wants to be the number one provider of low cost mortgage services using current and cutting edge technology in the five states of Idaho, Montana, Wyoming, North Dakota, and South Dakota. However, in order for them to do this they will need to have a sufficient marketing plan in place. The company anticipates achieving equal expenditure and income so that they will break even within six months of starting their operations. They also plan on becoming profitable within one year of operating. They propose to leverage technology to reduce costs and maximize efficiencies for their customers. The company plans on supplying their customers with an efficient and effective processing of mortgage applications from beginning to end.
Since McBride is just starting out, the best plan would be to research what types of customers they can attain and what those customers want and need. This will challenge the company to put the consumer at the core of its plans and to keep the policies and tactics fresh. By offering the customer the solutions they need along with the i......
Word Count: 763
Page Count: 3 (250 words a page / double spaced)
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