Executive Summary - This plan was commissioned to examine the introduction of a new product line for Oxy footwear. The new product line will feature a line of designer sandals that are affordable yet maintain the quality Oxy provides on a consistent basis. Oxy will partner with Betsy Johnson and Carlos Santana to create a line of sandals that could be seen on the runway without the runway price. Marketing Objectives - The consumer is looking for a product that meets their fashion needs and doesn¡¦t hurt the household bottom line. Being in style will never go out of style and Oxy is known for contributing to the needs of style. This new line of sandals will be no different, however, it will expand our market and give us the opportunity to reach out to more consumers and their needs. - Oxy will utilize the following marketing channels for promotion of the new line: ¡P Advertising: use of magazine and newspaper ads promoting new Oxy line of sandals. ¡P Sales Promotion ¡V Existing customers will receive communication and an invite to an exclusive unveiling of the line o......

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