Factors Affecting Consumer Decisions Free Essay, Term Paper and Book Report
There are many factors that affect the decisions of consumers to purchase goods and services. This includes a wide range of factors, e.g. finance, price, marketing, age, gender, convenience, service and environmental considerations. All of these factors influence consumer decisions in many different ways.
Finance can be a problem that may affect many people especially those who are in the low-income bracket. When you are wishing to purchase goods that are highly expensive, such as a car or house, you will need to look towards a lender who will loan you the funds according to your income. These funds may come from; your own savings, a bank e.g. NAB and ANZ, Credit Unions e.g. Gateway Union and NSW Teachers Credit Union, or a finance institution e.g. Rams or Aussie Home Loans. Researching the best finance available is important as it is necessary to have an acceptable income to make your repayments.
Price is a dilemma affecting consumers decisions. Not only the price of the product affects your decision, but also how much money you are willing to pay. Consumers want to pay the ......
Word Count: 775
Page Count: 3.1 (250 words a page / double spaced)
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