4 Ps of marketing: Product, Price, Place and Promotion Free Essay, Term Paper and Book Report
The Marketing Mix
A marketer can manipulate the 4 elements of the marketing mix, also known as the 4 Ps of marketing namely: Product, Price, Place and Promotion, to create a marketing strategy for any product. This statement will be illustrated through the use of examples. However before this can be done, one must know the different variables that fall under the categories of these 4 elements. The following table will illustrate this
Product Price Place Promotion
Quality List Price Channels Advertising
Features Discounts Coverage Personal Selling
Options Allowances Locations Sales Promotion
Style Payment Period Inventory Public Relations
Brand Name Credit Terms Transport
Packaging
Sizes
Services
Warranties
Returns
Now that the variables have been identified they can now be manipulated for the use in examples. The product for which a marketing strategy is being manipulated is cellular phones and the services offered in connection with these cellular phones by a local cellular provider. When formulating a strategy for a product the......
Word Count: 1719
Page Count: 6.8 (250 words a page / double spaced)
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