Marketing Mix Paper Free Essay, Term Paper and Book Report
Marketing Mix
A marketing mix is a marketing strategy adopted by companies for using basically the same products, advertising, distribution channels, and other elements of the marketing mix in all the company's markets. (A Dictionary of Business and Management) It basically spells out the companys plan of how they intend to target different markets with specific marketing plans, and includes the expected amount of time it will take for the plan to run its course and the expected costs associated for putting the plan into action and seeing it through to the end. For a large percentage of companies, the marketing manager is responsible for combining the various marketing strategies into a comprehensive marketing procedure. Essentially, the marketing mix is the manner in which a company pulls together the four main parts of a marketing policy so as to attain their goals. These four main parts are known as the 4 Ps. These are product, price, place and promotion (Fox, 1999). The way they are combined depends on the type of product and the nature of the competitors. This paper ......
Word Count: 1507
Page Count: 6 (250 words a page / double spaced)
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