U.S. Corporations = Cahoots for Exploitation? Free Essay, Term Paper and Book Report
1. Introduction
Naomi Klein's book No Logo: Taking Aim at the Brand Bullies is a study of the reasons behind the backlash against the increasing economic and cultural scope of global companies. This book took the author four years (1996-2000) to complete and her research took her to many locations throughout the world. She went to Export Processing Zones (EPZ) such as Indonesia and the Philippines and she also visited public institutions such as universities and elementary schools and the Roots Lodge in Ucluelet, Vancouver Island, British Columbia. From her research, Klein discovered that the social problems that emerged include several different things that impact that as more people discover the brand-name secrets of the global logo web, their outrage will fuel the next big political movement, a vast wave of opposition directly hitting transnational corporations, especially those with very high name-brand recognition. This book is well written and thought provoking. It is easy to understand why it has become so influential. Although I find much to disagree with in No Logo, N......
Word Count: 1113
Page Count: 4.4 (250 words a page / double spaced)
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