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B2B vs. B2C Marketing Free Essay, Term Paper and Book Report

RUNNING HEAD: B2B VS. B2C MARKETING B2B vs. B2C Marketing B2B vs. B2C Marketing The World Wide Web has changed business practices, not only in the supply chain, but marketing as well. Businesses no longer have to be run from a physical location, nor are consumers required to visit these locations to make their purchases. The e-commerce revolution has changed not only how business is conducted, but also has changed marketing methods of both business-to-business (B2B) and business-to-consumer (B2C) businesses. Because marketing has similarities and differences between the two, defining the difference in a B2B and B2C site will make comparisons easier to understand. The major difference between B2B and B2C in internet terms is the role of the B2B website. B2B concerns itself primarily with supply chain management. These portals allow businesses to deal directly with their suppliers and distributors online allowing electronic transfer of orders, invoicing, and even payments. Wholesalers, distributors, and manufacturers fall in this category (Strategic Busin......

Word Count: 711
Page Count: 2.8  (250 words a page / double spaced)


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